Inside Scoop

April 2023
In This Issue

Kristin Gallego
Artistic Landscape

Happy April! The sun is beginning to peak through the clouds and rain, the trees are in bloom (hello allergies) and everyone in our industry is bracing for the always hectic summer months that we’re holding our breath will hold off just a little longer. While I’m thankful we’re still able to tell our clients irrigation is off and I’m sure they are extremely thankful too, we know it’s coming to an end soon. But, enough about the weather, I want to share with you something I just learned in this month’s CLCA board meeting…Did you know that your company’s clothing (with your name, logo, etc.) also must include your CSLB license number? Maybe I’m the only one that didn’t know that?! But, maybe I’m not! So, I wanted to share! We all know to put our license number on trucks, we have them on our business cards and even in the signature line of our email, but the fact is that ANYTHING with our company name or logo is considered an ADVERTISEMENT and MUST have our license number as well.

Here is a little additional information:

Contractors Must Include Their CSLB License Number in All Advertisements

CSLB advertising guidelines require a contractor’s license number to be referenced in all forms of marketing including business cards, newspapers, radio, TV and online publications.  Advertising mediums may also include less obvious formats including contract proposals, clothing or promotional items and even lettering on the side of a company vehicle.  To be on the safe side, contractors should include their CSLB license number on any business materials that mention themselves or their construction business.

Contractors that properly promote themselves as being licensed not only distance themselves from potential compliance violations, but also establish themselves as legitimate contractors as compared to those that operate in an illegal manner.

Contractors that are caught operating outside of acceptable advertising guidelines face a first time offense fine of as much as $1,000.  (Business and Professions code 7030.5)

As we were just in the middle of getting new company uniforms, I’m glad I learned this bit of information just in time and if you didn’t know, now you know. I hope you found this helpful. Avoid fines and protect your reputation as a contractor…ALWAYS include your license number.

Your 2023 CLCA East Bay President,

Kristin Gallego

*Above information taken from

DIG Corp - Drip Irrigation Systems

The Art of Selling Water Conservation to Commercial Clients

The Art of Selling Water Conservation to Commercial Clients

As a landscape professional, part of your business is utilizing your knowledge and educating your clients on opportunities on their property. One of these opportunities is implementing water conservation initiatives.

“I feel in our industry our role is to create demand,” says Chad Sutton, a water resource manager with Gachina Landscape Management, based in Menlo Park, California. “There’s not going to be an immediate request from most of our clients. They rely on us as we develop that interpersonal relationship with our clients. We have to go in there and inspire them and show them what’s possible in order to create that demand. Rarely do we see clients just proactively reaching out and requesting it.”

You might think a lack of requests from commercial clients for work related to water conservation means a lack of interest, but this often isn’t the case.

Read Full Article
Todd Gerrow - A-G Sod Farms

Can You Help?

PhD candidate seeks participants for a research project

PhD candidate seeks participants for a research project exploring the role of the manager in the business model innovation process.

To participate in this study, you must have at least 5 years of experience, be at least 18 years of age, and have a direct supervisory role of some staff in your department or the ability to impact the business model (BM) directly.

Qualified participants may work in sectors of the landscape industry such as:

  • Landscape contractors; design, construction, install, or maintenance
  • Nursery
  • Irrigation and water management specialists
  • Tree service providers
  • Pest management

Participants are disqualified if they have a personal or professional relationship with the researcher, Chaz Perea.

In exchange for a 90-minute interview (can be done remotely), qualified participants will receive a $25 In N Out gift card.

The interview will focus on how the participant interacts and experiences the business model innovation process: how participants define their value proposition to the customer, what role they play in delivering customer value, how they grow the business while sustaining the existing services, and other related questions.

If you know someone that may meet this criteria, please email:

Upcoming Events

CLCA East Bay Chapter Events for 2023
  • Drip Irrigation with Fertigation Luncheon
    April 20 – CLCA East Bay Chapter Drip Irrigation with Fertigation Luncheon at SiteOne Hardscape Center in Dublin 11am-12:30 pm REGISTER
  • Bocce Ball
    April 28 – Join us for networking and bocce ball at Plank – Beer Garden in Oakland at 6pm REGISTER
  • Save the Date
    June 9th – Join us at the Crow Canyon Country Club in Danville for the Annual Meeting and Awards Presentation 
View Our Calendar
Landscape Contractors Insurance Services, Inc.
Monarch Truck Center
West Coast Turf

Partner Spotlight

Ewing Irrigation & Landscape Supply
Ewing Irrigation & Landscape Supply

Do you need help navigating industry challenges?

Ewing is here for you.

If you’re a member of our ProAdvantage loyalty rewards program, log in to your account any time to take advantage of the many services and solutions Ewing offers to help our customers succeed. If you’re not a member, visit the ProAdvantage page to learn more and sign up today.

You also can find a wealth of business ideas and solutions in the Ewing blog and YouTube video libraries, Ewing Education course offerings, and newsletters.

Contact your local Ewing Representative today:
Paul Colon  
(925) 326-8236

Partners for Success

CLCA East Bay Chapter Invites you to become a partner

Download the flier below for the 2023 Partners for Success Program and mail your payment today.

Become a Partner
April 2023 Member Benefit
Become a CLCA Member

5 Industry Trends to Watch in 2023

5 Industry Trends

As meteorologists can attest, predicting the future is challenging. With data and feedback from the field, forecasting can be reasonably accurate and provide critical insights for maximizing sunny conditions and preparing to hunker down for a storm.

Green industry experts predict a fairly sunny 2023 season despite concerns about a potential recession, inflation, and lending rates. IBISWorld forecasts the landscape services industry will increase by 3.1% in the coming year. That builds on the average 8.1% increase seen between 2018 and 2022.

Lingering cloudy conditions related to labor shortages, supply chain uncertainty, and gas prices have impacted the perception of the overall health of the industry. In the most recent Landscape Management State of the Industry Report, 68% of respondents described the market as “very or relatively healthy,” a 10-point decline from the previous year.

Here’s what you need to know about predictions for the coming year to develop a strategic plan that allows you to maximize the bright spots and prepare for any storms on the horizon.

Read Full Article
L.H. Voss Materials, Inc.

Annual Beautification Awards

The Annual Beautification Awards Entry Form is now available. A prestigious Beautification Award reassures your clients that they have made the right choice in choosing you for their landscape installation or maintenance project and sets you apart from other companies as an expert in the field.

Download the Call for Entries today!

De-Dominico Judges 2022

2022 Judges Award
Suma Landscaping Inc.

Pacific Nurseries
California Truck Centers
Delta Bluegrass - Jeff Henninger