Inside Scoop

December 2023
In This Issue

Year end reflection and planning for the next season

by Loren McIrvin
Loren McIrvin

As the year draws to a close, it’s a pivotal moment for businesses to pause and reflect on the journey traversed over the past twelve months. This period offers a valuable opportunity for company leaders, business owners, and managers to engage in thoughtful contemplation, acknowledging the victories and learning from the setbacks. Just like a sports team huddling at halftime, the end of the year beckons us to come together as a cohesive unit, strategizing for the challenges and opportunities that lie ahead in 2024.

The end of the year serves as a time of appreciation—a moment to express gratitude for the hard work, resilience, and creativity exhibited by our teams in the face of the hard work that is landscaping.

Celebrating the wins is crucial. Whether it’s achieving key milestones, finalizing significant projects, or surpassing financial targets, acknowledging, and applauding these accomplishments fosters a positive and motivated workplace culture. Recognizing the individual and collective contributions of team members not only boosts morale but also reinforces a sense of pride and ownership in their work.

However, the end of the year is not just about basking in success; it’s equally about dissecting the losses and challenges encountered. Just as in any game, understanding why certain plays didn’t work is essential for improvement. Businesses need to conduct a comprehensive review of the strategies that fell short, identify the root causes, and extract valuable lessons from the setbacks. This reflective process is not about assigning blame but about fostering a culture of continuous improvement. As business owners, managers, and, in a broader sense, coaches of our teams, we bear the responsibility of honing our collective skills and refining our strategies. This goes beyond the day-to-day operations—it’s about investing in the development of our players, ensuring they have the tools and training needed to excel in their respective roles.

This forward-looking approach requires a blend of foresight, adaptability, and a commitment to innovation. Just as athletes train tirelessly in the off-season to enhance their skills, businesses must engage in strategic planning to stay ahead of the curve. As we bid farewell to 2023, let us not only appreciate the achievements but also embrace the challenges as opportunities for growth. In doing so, we honor the dedication and hard work of our teams, setting the stage for a year that propels each team member towards success and the collective triumph of our company.

Honest Day’s Pay

by Jim Huston

It’s budget time. Time to analyze in the present what did and did not work in the past, for the purpose of developing a strategy for the next 12 months in the future. In my system, budgeting isn’t really just about future costs; rather, it’s more about understanding your team not only in the field but also in the office. The primary question that surfaces is, “Are you creating a high-performance team that requires minimal supervision?” Unfortunately, too many entrepreneurs are in the process of creating just the opposite — a team that requires an inordinate amount of supervision. It’s more like adult day care rather than a high-performance production machine.

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NorCal Landscape & Nursery Show

The NorCal Landscape & Nursery Show is coming to the San Mateo Event Center on February 8th, 2024 from 8am – 4pm.

Click Here for More Information

CLCA East Bay Chapter Holiday Celebration

Thank you to those that joined us for the holiday celebration at the East Bay President, Loren McIrvin’s home earlier this month. It was wonderful to share the spirit of the season with the CLCA Board of Directors and chapter members with delicious food and the always fun white elephant gift exchange.

Todd Gerrow - A-G Sod Farms

Be a Partner for Success!

The CLCA East Bay Chapter would like to invite you to become a Partner for Success in 2024. Being a Partner is an excellent opportunity for suppliers to gain access to potential buyers and educate licensed contractors about the latest technologies. The 2024 Partners for Success Program also includes a new contractor level.

In 2023 the chapter offered our members opportunities to network, participate in educational trainings and give back to the East Bay community with volunteer projects. CLICK HERE to read about the chapter’s 2023 accomplishments and sign up to Partner with us today!

LEAF Receives $250,000 Donation!

It is with humble pride and great excitement that the Landscape Educational Advancement Foundation  (LEAF) announces the $250,000 donation it received from the Landscape Contractors Insurance Services  Board of Directors at the 2023 CLCA Convention in Monterey. This donation will establish the LCIS Board of Directors Legacy Fund.

Monarch Truck Center
West Coast Turf

Partner Spotlight

Granitecrete and Monarch Truck Center
Granite Crete Logo

Permanent • Permeable • Natural GraniteCrete™ paths and walkways have the look and feel of a crushed organic surface with the near strength and erosion control of professionally installed concrete. Our pathways are porous, passing through over an inch of rain per hour and addressing storm-water. Our pathways reduce heat island environmental concerns. Combined, this yields 13 points in three categories of the LEED rating system. Available in four organic colors, GraniteCrete™ is the natural path for your next landscaping project.

Contact your local GraniteCrete Representative today:
David Ventura
(408) 858-9635


Monarch Truck Center, the authorized dealer for Isuzu, Hino and REE (EV) Trucks, is the undisputed Bay Area leader in new and used medium duty truck sales and leasing. With years of experience in building various truck applications for their own rental/lease fleet, Monarch has learned how to design a truck that will fit the needs of businesses in a variety of different industries and stand up to the harsh world of day-to-day use.

Contact your local Monarch Truck Center Representative today:
Gary Davidson
(408) 275-0500

Partners for Success

CLCA East Bay Chapter Invites you to become a partner

Download the flier below for the 2023 Partners for Success Program and mail your payment today.

Become a Partner
Become a CLCA Member
Pacific Nurseries
California Truck Centers
Delta Bluegrass - Jeff Henninger